Hello, I'm Ruta - a freelance Product Designer

I help businesses transform their ideas into products that captivate and perform, no matter the scale or stage.

Past projects

About me

As a designer, I specialise in bridging the gap between design, development, and strategy. With a background rooted in design and product management and years of close collaboration with developers, I’ve developed a deep understanding of implementing creative solutions efficiently within technical frameworks. My focus is always on delivering designs that are not only visually appealing but also seamlessly integrated into the technical infrastructure of any product.

I began my career as a Visual and Micro Interaction designer, and over the years, I expanded my expertise to include UX problem-solving, strategy, and business design. This evolution allows me to take on projects at any stage, from concept inception to transforming existing products, always keeping the bigger business picture in mind.

My approach is grounded in a systematic, detail-oriented process, ensuring that every design decision contributes to both aesthetic quality and long-term scalability. Influenced by behavioural science - a key practice I developed during my academic years - I’m always focused on creating user experiences that align with business goals and resonate with the end user.

Outside of work, I’m passionate about health and fitness, particularly rowing and cycling. This commitment to continuous improvement and discipline is mirrored in my professional life, where I consistently strive to optimise both my design process and the solutions I deliver.

Let’s chat about a project or an idea that you may have