BlockEx

Digital Asset Exchance Platform

BlockEx emerged as an innovative startup poised to transform the digital asset exchange landscape. Its pioneering Digital Asset Exchange Platform (DAxP) expertly managed the complete spectrum of activities associated with blockchain-based digital assets, from their creation to their final phase of redemption. This platform was designed to cater to the emerging needs of a burgeoning digital economy, streamlining processes like origination, issuance, exchange, settlement, and redemption with cutting-edge precision.

The core of BlockEx's offering was its integrated DAxP, a comprehensive ecosystem of tools tailored to the digital asset realm. This platform was a one-stop solution for digital asset creation, ensuring a seamless exchange experience and providing robust clearing and settlement capabilities. It also included essential registry and brokerage software, equipping users with a full suite of services to navigate the complexities of digital asset management effectively. 

Project Brief

Our challenge was to reimagine and streamline the KYC (Know Your Customer) process, which is traditionally a lengthy form-filling exercise that could extend over several days. The brief extended beyond simplifying KYC and onboarding. It encompassed the design of a back-office system tailored for compliance officers, a refreshed look and feel for the entire platform, and the construction of a component library to facilitate future application development.

Over an intensive twelve-week period, our team engaged in conceptual work that spanned from redefining BlockEx's identity to developing a basic asset library. This foundation was pivotal for the in-house design team at BlockEx, enabling them to conceptualise and evolve the platform post-project further.

The project deliverables included:

• A redesigned KYC process that significantly cut down on user onboarding time.
• A comprehensive back-office system that empowered compliance officers to perform their roles more efficiently.
• A fresh and contemporary visual language for BlockEx, enhancing the user interface and overall user experience.
• A modular component library designed for scalability, ensuring a consistent and cohesive design language for future digital assets and applications.

Impact

This conceptual redefinition of BlockEx's platform laid the groundwork for the company's in-house designers to continue iterating and refining the user experience and back-end functionalities. Our foresight in creating a flexible and adaptable design system ensured that as BlockEx scales, the user interface and experience remain at the forefront of digital asset management innovation.