About

About me

I'm a seasoned product designer specialising in B2B tools, complex software solutions, and end-to-end design for transformative projects - from initial ideas to successful launches and continuous improvement.

My experience spans startups and established organisations, where I've helped teams navigate ambiguity, simplify complexity, and deliver impactful digital products. As the co-founder of Pixtamatik, I experienced firsthand the realities and challenges of startup life, from validating early-stage ideas and pivoting strategies to refining products and defining market fit. This entrepreneurial experience deeply influences my practical, resourceful, and outcome-focused approach to design.

Often serving as the sole or lead designer, I've learned to approach each challenge with the resourcefulness, agility, and focus typically required in early-stage startups.

More recently, my work has expanded into integrating AI tools and developing agentic workflows. I'm particularly interested in exploring innovative ways AI can help users, automate routine or repetitive tasks, and drive meaningful productivity improvements, always keeping user needs and practical outcomes front and centre.

I take a pragmatic approach to design, emphasising clarity, user understanding, and measurable impact. I aim to craft solutions that genuinely enhance user experiences while delivering tangible value to businesses.

BEYOND WORK

I’m passionate about health, fitness, and music. Whether it’s rowing, cycling, or exploring new sounds, these pursuits inspire my discipline and creativity, which I bring to my design work to refine processes and create impactful solutions.

RÉSUMÉ

November 2024 - present

DeHavilland
Lead Product Designer, Contract

July 2024 - November 2024

Break

February 2024 - July 2024

Inchcape Shipping Services
Lead UX Designer, Contract

September 2022 - January 2025

Pixtamatik
Co-founder, Start-up

December 2020 - January 2025

Alkemy Partners
Founding Partner, Design Studio

March 2019 - Dcember 2020